Within a week of the Gilbert Arenas / Javaris Crittenton suspensions for having whipped out their guns on each other in the locker room, Nike has the hair to run a two-page ad in both Sports Illustrated and ESPN The Magazine featuring LeBron James and Kobe Bryant facing each other on opposite pages. The ad is entitled “Prepare For Combat”, and the caption under Bryant’s picture says, “I don’t leave anything in the chamber”.
Of course, Nike denies any wrong-doing: “The Nike print ad featuring Kobe Bryant was intended to illustrate his all out play and commitment on the basketball court,” Nike said in a statement. Bullshit! What, this was a coincidence? And what about SI and ESPN? Did no one at either of those publications see this connection?
Excuse me, but I don’t think the folks at Nike, SI , and ESPN are as stupid as they would have us think. I think they knew exactly what they were doing, and it’s irresponsible to say the least, and bordering on criminal. Don’t we have enough problems in this country? Will we now have to deal with ads plastered in magazines, newspapers and on TV encouraging our youth to shoot each other? I think it’s high time we fought back with the best weapon we have – our wallets. I’m calling for a boycott on Nike, Sports Illustrated, and ESPN The Magazine until they publicly admit they were wrong. Maybe they should sponsor some public service announcements in favor of gun control just for good measure.
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